127 Articles
When it comes to measuring your PR and communications efforts, more is not always better. Janneke van Geuns, Head of Insights & Analytics, Google Janneke van Geuns, head of insights and analytics at Google, says that she has seen communicators try to collect and track an overabundance of metrics. Bu
If millennials are tech-savvy, Generation Z is tech native! Generation Z is the first group of Indian society who will be raised entirely on technology. Gen Z – those born after the 1995’s, are digital natives, tech-savvy, creative, innovative and entrepreneurial. They are multitaskers, self-reliant
Is Amazon taking over the world? It wouldn’t be wrong to say that the majority of us are spending merely half of our paychecks on Amazon. Be it Amazon Prime, Alexa, Kindle, Fire TV or Echo. Whether it is stocking up on paper towels, cleaning supplies, random kitchen products or ordering your favorit
If you want to build everlasting relations with your customers and clients, having a great brand story is a must. Telling your story is a critical part of building your brand. It enables people to identify your brand, care about it and help you shape the way your brand is viewed by customers. The br
The retail industry has undergone a significant transformation over the past decade, and it continues to evolve quickly. With online shopping now, e-commerce is a strongly growing industry showing no signs of decline. Consumers shopping on Amazon, Flipkart and other online retailers, want more infor
If you’re a B2B marketer, for you the customer is king. You’re probably obsessed with them, and you tend to collect several sets of data from them. You’d like to know about the source of your website traffic, referrals, and conversions. How often do they visit your webpages? The conversion rates? Av
Saw a HDFC brand commercial between your favorite TV show or that Big Billion sale from Flipkart post in your Instagram account or you liked your favorite IPL team’s advertisement on Youtube and thought something like this could help you or your company. Don’t worry you are not alone about 80% of th
We all have had those annoying notification saying ‘New App Updates Available’ and nobody has the time to update all the applications on our android phones. Well, Google is finally addressing the problem and has come up with a solution. The company is introducing a new API for Android, that will all
1400$ PlayStation or a 2800$ Xbox or 8000$ gaming computers or laptop, technology with time has evolved and made something for everyone for a certain amount of money, and these prices keep going higher and higher with all the advancements, but the recent development in technology is changing things
Either we are getting lazy day-by-day or the technology is getting better. Till now there were just smart television, smart phones and smart watches but soon we were introduced to ‘smart ‘speakers’. You guessed it right, another device just to access your phone, I wish I could say that but these spe
