socioadmin · Jul 15, 2026 · 9 min read
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For years, local businesses have treated images as a secondary concern, something to fill space on a website rather than a meaningful part of their marketing strategy. It has been…
Augmented Reality is quickly being adopted for applications other than gaming. In fact, marketers have been thinking up innovative ways to deploy AR in advertising campaigns for some time now. AR is a trend that any marketer would and if not, should, want to catch on to quickly, seeing as it expecte
This article was originally published on AdWeek by David Gianatasio. SeaWorld’s image sank a few years back in the wake of the controversial Blackfish documentary. That film probed the death of whale trainer Dawn Brancheau, killed by an orca at SeaWorld Orlando in 2010, and condemned keeping such cr
When it comes to measuring your PR and communications efforts, more is not always better. Janneke van Geuns, Head of Insights & Analytics, Google Janneke van Geuns, head of insights and analytics at Google, says that she has seen communicators try to collect and track an overabundance of metrics. Bu
A week in the life of a social media manager will reveal that no two days – not even two hours – look the same. Not only are they distributing information to large audiences, but they are also the face of the company’s social presence. This requires more than a little organization and attention to d
This article was originally published on AdWeek by Emma Bazilian. A simple choice between A and B can say a lot about a person—or, in the case of 9GAG’s just-released Millennial Black Paper, an entire generation. In April, the cross-platform entertainment network, which counts 150 million users arou
It isn’t a mere coincidence that the Times Square is also referred to as the most valuable advertising space on the planet. With a signature of America’s corporate bigwigs, millions spent in those flashy, digital and neon billboards and an endless stream of both native and foreign sightseers, the pl
At such a period when competition to rank better is at its peak, great PR is one of the few tactics that can amass free traffic, branding, and links, and supercharge a startup to the first page of search engines. Although it may not be ideal for every startup, PR is well worth giving a thought since
A week in the life of a social media manager will reveal that no two days – not even two hours – look the same. Not only are they distributing information to large audiences, but they are also the face of the company’s social presence. This requires more than a little organization and attention to d
We have to understand why we do what we do, not just do what we do. Vision without action is a daydream. Action without vision is a nightmare. Pinball Clemons We live in a world where products and services are commodified to an extent that their value is often reduced to price points, and consumers
