51 Articles
Augmented Reality is quickly being adopted for applications other than gaming. In fact, marketers have been thinking up innovative ways to deploy AR in advertising campaigns for some time now. AR is a trend that any marketer would and if not, should, want to catch on to quickly, seeing as it expecte
If you have never heard of private blog networks (PBNs), then you probably should. They are a growing concern for Google has the tech giant tries to encourage organic search ranking. Right off the bat, I’ve to tell you that PBNs are to be avoided like the plague if you want to be in good terms with
From YouTube video to a tweet or Facebook post, viral content is social media marketing dynamite. It can boost your web traffic through the roof as well as bolster your brand visibility and awareness. It’s an enigma every social marketer look to debunk: how can you make your content go viral? If you
At any time of year, personalization in an email marketing campaign is an excellent strategy for boosting engagement, brand recall, and sales. Consider the fact that 74% of marketers identify personalization as the key to increased customer engagement, and ROI is on average 5.7 times higher . Additi
You’re scrolling through your Instagram feed on a Friday and see “#tbt to the best vacation ever.” You think “Nice try Jessie, but it’s Friday.” Then you check the timestamp. “Posted 23 hours ago”. Oh. In a world where Instagram still has fake followers, bots, and doesn’t allow links in captions it
Mastering the art of conversion rate optimization (CRO) can elude even the most experienced marketer. Tapping into the mindset of your target audience to get them to first pay attention, then make a purchase is the most prized skill an advertiser can possess. Obviously, this does not come easy. Howe
With the dawn of 2018, every brand hurriedly hatched out social media strategies to kickstart the new year with a bang. I, for one, being a social media strategist, was jotting down well-crafted ideas in full swing when Facebook halted me in my tracks on January 12, 2018, and made me reconsider my a
In today’s digital era, tech-savvy online users often block ad images using an array of blockers. In fact, some ISPs are notorious for blocking images. Needless to say, this is a colossal nightmare for email marketers, who often use images to drive the message home. Block images make your email camp
Are you looking for practical ways to increase engaged traffic? If yes, then you have come to the right place. That’s right; you can leverage Google+ hashtags to conjure more traffic to your website and enjoy enhanced SEO. It’s imperative because traffic from Google+ has seen an upward trend in the
Coming up with actionable Google AdWords strategies is no picnic. Recently, we’ve been working with a top-notch Google AdWords Strategist who has turned around our accounts. During our engagements, I have learned a few AdWords tricks and tips. Read on to learn more about these useful tips from a Goo
