27 Articles
Passionate marketers conducted its first Webisode and Gaurav Mendiratta, the CEO of Sociosquares, invited Shana Steigerwalt (CEO, Modern driven media), and Arijit Banerjee (CEO, consumer 51) to discuss the digital trends of 2019. Modern driven media is a HubSpot marketing partner and one of the fast
The core of any great advertising system is to go where your clients are, and today that implies having a successful online nearness. The internet has realized a principal move in the way the general population looks for items and administrations, and individuals are progressively swinging to the we
Writing a committed blog is just 50% of the fight in the present substance showcasing endeavors. While entrepreneurs need to keep up a constant flow of a unique and enlightening substance, the fight is a long way from won. The extraordinary substance can without much of a stretch be missed, or disre
Facebook acquired instant messaging service WhatsApp, recently announced that the status option in WhatsApp will now start showing advertisement to users. WhatsApp status which was launched last year, has a similar feature as Facebook and Instagram, to show stories which are available to contacts to
Coming up with actionable Google AdWords strategies is no picnic. Recently, we’ve been working with a top-notch Google AdWords Strategist who has turned around our accounts. During our engagements, I have learned a few AdWords tricks and tips. Read on to learn more about these useful tips from a Goo
The benefits of launching a successful Facebook advertising campaign are undeniable. Just a few of the advantages offered to business that does so include: 75% increase in ROI Access to over 1.37 billion daily active users Ads costing a fraction of what they do on other digital platforms Almost 96%
It isn’t a mere coincidence that the Times Square is also referred to as the most valuable advertising space on the planet. With a signature of America’s corporate bigwigs, millions spent in those flashy, digital and neon billboards and an endless stream of both native and foreign sightseers, the pl
This article was originally published on AdWeek by David Gianatasio. SeaWorld’s image sank a few years back in the wake of the controversial Blackfish documentary. That film probed the death of whale trainer Dawn Brancheau, killed by an orca at SeaWorld Orlando in 2010, and condemned keeping such cr
Augmented Reality is quickly being adopted for applications other than gaming. In fact, marketers have been thinking up innovative ways to deploy AR in advertising campaigns for some time now. AR is a trend that any marketer would and if not, should, want to catch on to quickly, seeing as it expecte
Over the past two years, a noticeable shift has taken place inside Google Ads accounts, though it is rarely discussed in explicit terms. Campaign structures are becoming simpler, yet the underlying system is becoming more complex. Advertisers are consolidating campaigns, reducing keyword dependencie
