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Author: Katie L

NEWS

Apple Pushes Beyond Iphone with Launch of New Services!

Apple shifts the focus of marketers with an eye to gain a new legion of followers. Apple now offers a solid alternative to ad-supported internet content. Trying all hands on different divisions with new offerings and services, like Apple News+, Apple credit card, Apple Arcade, and Apple TV+. These s

MARKETING STRATEGY

3 Ways Consumer Shopping Is Reforming in 2019!

The retail industry has undergone a significant transformation over the past decade, and it continues to evolve quickly. With online shopping now, e-commerce is a strongly growing industry showing no signs of decline. Consumers shopping on Amazon, Flipkart and other online retailers, want more infor

SEO

5 SEO Recommendations That Matter the Most!

SEO is a fast-paced and aggressive field. A lot has changed, however certain fundamental principles remain unchanged. It can also sometimes be frustrating, especially if you’re relying on outdated strategies that no longer work. That’s why it is important to stay well-informed and learn continuously

SOCIAL MEDIA

5 Tips to Manage a Social Media Crisis

We know the main power of social media is amplification. Be it a piece of good or bad news, stories are more widely shared than ever before. So when you turn on the news, refresh your Facebook feeds, scroll through Twitter or Instagram accounts, or even chat with a friend these days. You’re likely t

SOCIAL MEDIA

LinkedIn Partners with Adobe to Improve Ad Targeting

Recently LinkedIn announced a new collaboration with Adobe which will expand and accelerate it’s account based marketing to Adobe Experience Cloud users capabilities. As described by Adobe: “Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Clou

SOCIAL MEDIA

Top Social Media Updates of 2019 you Need to Know!

Another year, with another round of updates! Were you on top of all your social media platform updates, news and stories this year? As always, social media is constantly evolving, with new tools and features adding in and in better ways to connect your audience. Here’s a rundown of the big updates f

MARKETING STRATEGY

3 Ways to Effectively Communicate with Gen Z

If millennials are tech-savvy, Generation Z is tech native! Generation Z is the first group of Indian society who will be raised entirely on technology. Gen Z – those born after the 1995’s, are digital natives, tech-savvy, creative, innovative and entrepreneurial. They are multitaskers, self-reliant