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Author: Katie L

SEO

6 Important SEO Trends of 2019 You Need to Know!

With the rise of social media, Search Engine Optimization remains an intrinsic part of any of your Digital Marketing plans. Digital nerds who wish to keep their rankings and traffic high are always in the search of new ways to beat their competitors, thus setting new SEO trends. And that’s why you n

SOCIAL MEDIA

When “Checking-out” Just Became Real on Instagram

Instagram is on a new high by opening its new revenue stream. Instagrams product tags on shopping posts not only gives an urge to buy but now lets you Buy them with the new big blue button “ Checkout with Instagram ” feature. You can now shop without leaving the app, all thanks to stored payment inf

AI IN MARKETING

What Happens When AI Starts Shopping Instead of Humans?

Summary For decades, online commerce was built around one core assumption: humans browse, compare, and make purchasing decisions manually. Websites were designed for human navigation. Ads were optimized for human clicks. SEO targeted human search behavior. Product pages focused heavily on persuasion

AI IN MARKETING

Cross-Campaign AI Testing Is Becoming a Bigger Focus

For years, digital advertising optimization operated inside relatively isolated systems. Marketers built campaigns platform by platform. Google Ads was optimized separately from Meta. Search campaigns were analyzed independently from Display. Creative testing often remained confined to a single repo