Google Says PR Measurement Is About Quality Over Quantity

When it comes to measuring your PR and communications efforts, more is not always better. Janneke van Geuns, Head of Insights & Analytics, Google Janneke van Geuns, head of insights and analytics at Google, says that she has seen communicators try to collect and track an overabundance of metrics. But collecting more data isn’t going to bring about better insights, she says. Instead, communicato…