127 Articles
Nothing causes sleepless nights for email marketers quite like dead or inactive subscribers. After all, email marketing is fierce competition for people’s attention. Unfortunately, an average of 60% of permission-based mailing lists comprises of these “dead” subscribers according to Seth Godin at Ki
Who was Paul Allen? Everyone knows the man behind Microsoft – Bill Gates, but Microsoft wasn’t a one man show there were many people involved and one of them was Paul Allen, the co-founder of Microsoft and Bill Gates’ childhood friend. Paul left the company in the 1983 following his first diagnosis
At any time of year, personalization in an email marketing campaign is an excellent strategy for boosting engagement, brand recall, and sales. Consider the fact that 74% of marketers identify personalization as the key to increased customer engagement, and ROI is on average 5.7 times higher . Additi
Savvy B2B marketers know white papers are one of the best ways to capture leads and drive revenue. According to the Content Marketing Institute’s B2B Content Marketing Institute’s B2B Content Marketing 2018: Benchmarks, Budgets, and Trends-North America , 71 percent of organizations use white papers
At such a period when competition to rank better is at its peak, great PR is one of the few tactics that can amass free traffic, branding, and links, and supercharge a startup to the first page of search engines. Although it may not be ideal for every startup, PR is well worth giving a thought since
This article was originally published on AdWeek by Emma Bazilian. A simple choice between A and B can say a lot about a person—or, in the case of 9GAG’s just-released Millennial Black Paper, an entire generation. In April, the cross-platform entertainment network, which counts 150 million users arou
There was a time when marketing advantage came from publishing more than everyone else. More blogs. More posts. More campaigns. More visibility. The brands that produced consistently often dominated attention simply because most competitors could not keep up operationally. That environment no longer
Executive Summary For much of the digital era, Google represented the center of advertising gravity. Businesses that wanted measurable leads, visible intent, and direct response performance often began with search. If someone needed a lawyer, a roofer, a chiropractor, or an accountant, Google was wh
Executive Summary Meta’s recent move to release an official Google Tag Manager template for Pixel setup may appear as a minor technical update. On the surface, it simplifies implementation and reduces dependency on manual coding. However, the implications are broader. This change reflects a deeper s
Executive Summary Marketing data has always been imperfect, but in 2026 the gap between reported performance and actual business outcomes has widened significantly. Campaign dashboards show conversions that cannot be reconciled with CRM data. Leads attributed to one channel appear to originate from
