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Category: Marketing Strategy

MARKETING STRATEGY

2022 Holiday Trends Report – Key Takeaways

With the Holiday season coming close, people are kick starting their shopping this year. Businesses are naturally expecting a blow from inflation and supply chain concerns. As they will most likely have an adverse effect on the spending habits of the shoppers. This week, Insider Intelligence has rel

MARKETING STRATEGY

Spotlight – Top Books for Weekend Reading

While there is no one book that can be listed as the best as each contains content that is equally beneficial and good. Following are a list of books about the current popular topics that may peak your interest. The 1-Page Marketing Plan by Allan Dib The 1- Page Marketing Plan is a solid choice for

MARKETING STRATEGY

8 Management Lessons from WeWork, You Must Know!

Shared workspaces with modern and fancy decor are popping up in the world’s largest cities. Co-working spaces have been there for more than a decade now and continue to grow rapidly. WeWork which is now worth more than $20 billion, has been welcomed and not feared by local markets. The company is sp

MARKETING STRATEGY

5 Trends That Are Shaping Mobile Marketing in 2019!

Go mobile or go home has been the message of most of the marketers for 2019 and trend watchers have been on the lookout for what’s new. Today we find ourselves bombarded with emails, push notifications, videos, text messages, all through our smartphones which comes with us wherever we go. In 2019, m