62 Articles
The webinar was especially conducted to discuss the following points- Why Reels and why now? Creative framework of speaking the language of Reels. Creative thought-starters. Short form video is a huge cultural shift among gen-z’s away from polished content. With 84% young consumers agreeing that the
Paid media, also known as PPC (pay-per-click), is a marketing strategy that focuses on promoting content externally. It involves paid placements of advertisements (generally pay-per-click advertising) or display adverts. The aim is to attract those who are looking for the solutions you are providing
After grabbing the attention of your customers in your top and middle of funnel marketing, bottom funnel marketing enters. It is the last stage of the marketing funnel and an important one. At this stage the deal is closed by: Nurturing the decision making process. Convincing buyers that you are the
YouTube is an important marketing component when it comes to engagement and reach now-a-days. Video content is the king among audiences in the current age and YouTube is supporting just that. The complete process from uploading the video and combining it with your marketing plan is very easy. Writte
Humanity is currently on the way to advancement in the next fifty years, the fastest and the most significant advancement. Technology is going to play a huge role in this growth. For the last 30 years Interbrand has conducted multiple brand valuation exercises. But, this year showed results like nev
Newsletter marketing is a practice undertaken by businesses and companies to reach out to customers with information and product-focused content. Email is the preferred medium used for this form of marketing. Now, these newsletters are specifically sent to a subscribers list that includes both poten
Black Friday is huge for businesses with so many customers waiting to avail discounts and offers. The event is equally important for businesses as well as. Black Friday comes with the opportunity of acquiring customers that will return in the future. With that said the event has other benefits like-
A press release is made to announce an event, service, product or other happening through a compelling news story. These releases are made on demand to journalists by your small business. Press releases are compact and shorter than usual news stories. As press releases undergo a much more intense sc
Your Target audience is a group of individual buyers that are most willing to buy your products or services. Your target audience is defined by various factors that you decide. Some of the many factors that are always kept in mind before defining your target audience are age, gender, income, locatio
TikTok is a video creating and sharing social media platform, launched back in 2016. As a company it aims to enable everyone to be a creator. Alongside encouraging the users to present and share their creativity, knowledge and precious life moments with the world. With 1 billion monthly active users
