62 Articles
Social media strategies are multiple tactics a business uses to attain the goals. These goals are then tracked as per the metrics that a business decides to measure the progress made. Designing these strategies is a tedious task, but all that hard work pays off well. Some of the most widely successf
Instagram’s success is wild and there’s no doubt that the success it got was evident from the beginning. With over 500 million daily active users , Instagram is rapidly growing. Instagram is a platform that is supportive and works on the growth of all its communities. Almost 80% of its users made an
Digital marketing or online marketing is promotion of your products and services to connect with potential customers using internet and digital communication as the medium. Marketing is about reaching your audience at the right time and right place. Whereas, digital marketing is about connecting to
Page speed is the time a page on your website requires to load. According to google, a page speed of less than 2 seconds is considered good. This is true from the user’s perspective, but your page speed depends on the page type you have and how you’re measuring your page speed. Why is your page spee
Twitter is a platform that can immensely help your business gain exposure. Twitter users are potential customers and catering them using appropriate marketing will help you grow your business. It is a cost- effective method of consumer engagement, with over 450 million monthly active users of the pl
Content marketing KPIs or Key Performance Indicators are the metrics used to track whether a content marketing strategy is cultivating the goals. While content marketing itself is easy, measuring its effectiveness leaves marketers confused. Collection of metrics but knowing how much impact those met
YouTube is the second largest search engine , with over 3 billion searches per month. It has more than 2 billion monthly users making it one of the social media giants. With its global reach and wide audience, YouTube is now a vital marketing platform for modern small businesses. Posting regularly o
You cannot build a brand. You build an audience, They build your brand. The process is simply creating an identity for yourself as an individual or business. While creating a personal brand it’s easy to fall into the trap that everybody at one point falls into. Lack of authenticity, individuality an
“Content builds relationships. Relationships builds trust. Trust drives revenue.” – Andrew Davis. This makes the type of content you put out directly proportionate to the revenues you can earn. To make your content a profit making one marketers work on certain strategies. These Content marketing str
In the world of social media,TikToks off the charts success is impossible to ignore. There’s reportedly an increase of 45% in the active monthly users from the previous year. The fact that the platform is attracting a lot of attention from digital marketers comes as no surprise. With its colossal us
