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Author: Steven S

MARKETING STRATEGY

Video Marketing Trends You Need to Know in 2023

Video marketing has become an essential component of a successful digital marketing strategy, and it is constantly evolving with new trends and technologies. Here are the top video marketing trends that you need to know in 2023: AI-generated Videos: AI-generated videos can be used to create personal

MARKETING STRATEGY

Best Practices for a User-Friendly Contact Page

Many websites throw together a contact page hastily and then never bother to make changes in the future. Mostly, contact pages are at the bottom of a great website design list. It is a huge mistake that certainly costs websites with a significant drop in conversion rate. A contact page gets more vie

PAID MEDIA

Common Branding Mistakes to Avoid

Branding is a crucial aspect of any business. It helps establish a unique identity, attract customers, and build a loyal following. However, it’s easy to make branding mistakes that can harm your business. In this article, we’ll go over some common branding mistakes and how you can avoid them. Not h

SEO

The Importance of Voice Search Optimization

Voice assistants are pretty much capable of any task they are alloted with, you name and they can do it. There’s Google Assistant, Siri, Alexa, Cortana and many more. AIs are used to process the language, consult the search engine and answer with the best result available. One of the many things is

PAID MEDIA

8 Proven Ad Formats to Boost Your Click-Thru Rates

Ad formats are a crucial aspect of any digital advertising campaign. The right ad format can make all the difference in driving clicks and conversions. In this blog post, we’ll explore 8 examples of ad formats that have been shown to significantly improve click-thru rates. Customer Testimonial Ads: