51 Articles
A week in the life of a social media manager will reveal that no two days – not even two hours – look the same. Not only are they distributing information to large audiences, but they are also the face of the company’s social presence. This requires more than a little organization and attention to d
At such a period when competition to rank better is at its peak, great PR is one of the few tactics that can amass free traffic, branding, and links, and supercharge a startup to the first page of search engines. Although it may not be ideal for every startup, PR is well worth giving a thought since
It isn’t a mere coincidence that the Times Square is also referred to as the most valuable advertising space on the planet. With a signature of America’s corporate bigwigs, millions spent in those flashy, digital and neon billboards and an endless stream of both native and foreign sightseers, the pl
This article was originally published on AdWeek by Emma Bazilian. A simple choice between A and B can say a lot about a person—or, in the case of 9GAG’s just-released Millennial Black Paper, an entire generation. In April, the cross-platform entertainment network, which counts 150 million users arou
A week in the life of a social media manager will reveal that no two days – not even two hours – look the same. Not only are they distributing information to large audiences, but they are also the face of the company’s social presence. This requires more than a little organization and attention to d
When it comes to measuring your PR and communications efforts, more is not always better. Janneke van Geuns, Head of Insights & Analytics, Google Janneke van Geuns, head of insights and analytics at Google, says that she has seen communicators try to collect and track an overabundance of metrics. Bu
This article was originally published on AdWeek by David Gianatasio. SeaWorld’s image sank a few years back in the wake of the controversial Blackfish documentary. That film probed the death of whale trainer Dawn Brancheau, killed by an orca at SeaWorld Orlando in 2010, and condemned keeping such cr
Augmented Reality is quickly being adopted for applications other than gaming. In fact, marketers have been thinking up innovative ways to deploy AR in advertising campaigns for some time now. AR is a trend that any marketer would and if not, should, want to catch on to quickly, seeing as it expecte
Executive Summary Meta’s recent move to release an official Google Tag Manager template for Pixel setup may appear as a minor technical update. On the surface, it simplifies implementation and reduces dependency on manual coding. However, the implications are broader. This change reflects a deeper s
Executive Summary Marketing data has always been imperfect, but in 2026 the gap between reported performance and actual business outcomes has widened significantly. Campaign dashboards show conversions that cannot be reconciled with CRM data. Leads attributed to one channel appear to originate from
