93 Articles
Gen Z, also known as iGeneration and Centennials, is a demographic cohort including the population born between 1997-2012. As digital natives, they had a huge inclusion of technology and the internet as they grew up. The generation consumes almost every form of content from the virtual world through
The webinar was especially conducted to discuss the following points- Why Reels and why now? Creative framework of speaking the language of Reels. Creative thought-starters. Short form video is a huge cultural shift among gen-z’s away from polished content. With 84% young consumers agreeing that the
Marketing on Social media requires time, energy, money and effort. With so many factors invested to build a strong social media presence, it is also important that these provide ROI. For small businesses social media is almost crucial to thrive in the market. The market itself is largely dictated by
Why YouTube Audio Ads? YouTube audio ads provide advertisers an outlet to engage music and podcast listeners. eMarketer discovered that consumers spend more time listening to music than any other digital streaming publisher. Listen first experience is preferred by many users and that is exactly why
YouTube is an important marketing component when it comes to engagement and reach now-a-days. Video content is the king among audiences in the current age and YouTube is supporting just that. The complete process from uploading the video and combining it with your marketing plan is very easy. Writte
With 875 million members LinkedIn is the best social media platform to connect professionally. But with such huge diversity follows the competition. The competition of your posts going viral, which certainly does not happen very often. To widely divide the posts into two broad categories, there are
Your Target audience is a group of individual buyers that are most willing to buy your products or services. Your target audience is defined by various factors that you decide. Some of the many factors that are always kept in mind before defining your target audience are age, gender, income, locatio
With the impeccable growth of social media, it is needless to say digital campaigns do give very good results. One such form of campaign is Influencer marketing or influencer campaign. Influencer campaigns are a form of social media marketing to promote your e-commerce brand and its products. This t
YouTube is an online video sharing and social media platform. YouTube allows a user to upload videos, like, comment, share and follow which makes it a useful platform for marketers. It can act as a single home for your videos. With over 2.6 billion monthly active users , YouTube is a very efficient
TikTok is a video creating and sharing social media platform, launched back in 2016. As a company it aims to enable everyone to be a creator. Alongside encouraging the users to present and share their creativity, knowledge and precious life moments with the world. With 1 billion monthly active users
