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Author: Riddhi B

MARKETING STRATEGY

5 Lead Generation Engines for Small Businesses

Lead generation paves a clear path for the growth of a business. It has changed a number of aspects in many ways. From building business relationships to ultimately closing the deals, it has helped businesses in each and every possible way. Lead generation is useful for all business sizes and for ev

SOCIAL MEDIA

10 Social Media Marketing Mistakes To Avoid

Marketing on Social media requires time, energy, money and effort. With so many factors invested to build a strong social media presence, it is also important that these provide ROI. For small businesses social media is almost crucial to thrive in the market. The market itself is largely dictated by

MARKETING STRATEGY

Consumer Trends That You Need to Watch For In 2023

A trends analysis lets you pre-determine what is going to happen, based on what has already happened. It is crucial for marketers as the analysis gives in depth information about marketing, sales performance, spending and more. This information allows marketers to make data-driven decisions for futu

MARKETING STRATEGY

Are you Wasting your significant Marketing Budget?

Many businesses make basic mistakes while forming marketing strategies that lead to the wastage of about half the budget. Your marketing budget is precious and wasting it won’t help your company or business grow. It is your investment to build one of the core parts of your business, that is, marketi

REVIEWS

Guide on Video Testimonials and How to Get Them

A video testimonial is an expression of a positive customer experience in a video format. The format requires them to appear on video and talk about their experience with the product or service. This experience can include the problem that was solved, how it was solved and what impact it had on thei

SEO

Japanese Keyword Hack : Guide to Detect and Fix

Japanese Keyword Hack is a malware on your site that auto- generates Japanese texts into your website pages. This manipulates the appearance of the infected pages on the Google search results. The titles and descriptions are displayed with Japanese words. This attack on a working website is known as

REVIEWS

6 Tips to harness the Power of Customer Testimonials

Customer testimonials are recommendations from a current or former customer. In the testimonial the customer describes his experience with the product or services. This experience will include ratings about the performance, quality, value and benefits of the product/ services. The central purpose of

MARKETING STRATEGY

2022 US Emoji Trend: Report

Emojis are a fun and fast way of effective communication. When they were first introduced they took American communication by storm by acting as a bridge. A bridge that was previously missing between various ages, race, culture and more. Adobe conducted a 20 minute online survey of 5000 U.S. emoji u